CAJ | 학술논문

在传统文化复兴和旅游文化产业发展的背景下,民间艺术已经成为一个地区重要的文化资源和旅游资源,尤其是随着旅游经济的快速增长,民间艺术的价值被重新架构和评估. 文章分析了旅游产业中的民间艺术价值和民间艺术的旅游价值,重点阐述了民间艺术的旅游开发,提出了如何平衡好民间艺术的旅游市场化运作与其传承发展并行不悖的思考.
재전통문화복흥화여유문화산업발전적배경하,민간예술이경성위일개지구중요적문화자원화여유자원,우기시수착여유경제적쾌속증장,민간예술적개치피중신가구화평고. 문장분석료여유산업중적민간예술개치화민간예술적여유개치,중점천술료민간예술적여유개발,제출료여하평형호민간예술적여유시장화운작여기전승발전병행불패적사고.
Against the backdrop of traditional cultural renaissance and cultural tourism growth ,folk arts are now a crucial component of local cultural and tourism resources .The fast pace of economic development makes it necessary to re-evaluate and re-construct local folk arts .This paper analyzes the tourism value of folk arts ,elab-orates on their tourism development ,and reflects on the balance between their marketization and inheritance .