四川旅游学院学报
四川旅遊學院學報
사천여유학원학보
Journal of Sichuan Higher Institute of Cuisine
2015年
6期
25-29
,共5页
微信营销%餐饮业%公众账号%微信技术第三方
微信營銷%餐飲業%公衆賬號%微信技術第三方
미신영소%찬음업%공음장호%미신기술제삼방
Wechat marketing%catering industry%public account%Wechat third-party technical service provider
2011年微信的推出与应用催生了一种新型的网络营销方式——微信营销,微信营销凭借其独有的网络传播效力和潜在的精准优势,吸引了无数餐饮企业. 然而,微信营销在大部分餐饮企业的应用广度、深度及效果并不令人满意,原因究竟为何,学界尚缺乏深入研究. 文章基于前20强餐饮企业的调研数据,分析了目前微信营销的应用现状、存在问题,并提出了相关建议,旨在有效地促进微信营销在餐饮业中的应用和推广.
2011年微信的推齣與應用催生瞭一種新型的網絡營銷方式——微信營銷,微信營銷憑藉其獨有的網絡傳播效力和潛在的精準優勢,吸引瞭無數餐飲企業. 然而,微信營銷在大部分餐飲企業的應用廣度、深度及效果併不令人滿意,原因究竟為何,學界尚缺乏深入研究. 文章基于前20彊餐飲企業的調研數據,分析瞭目前微信營銷的應用現狀、存在問題,併提齣瞭相關建議,旨在有效地促進微信營銷在餐飲業中的應用和推廣.
2011년미신적추출여응용최생료일충신형적망락영소방식——미신영소,미신영소빙차기독유적망락전파효력화잠재적정준우세,흡인료무수찬음기업. 연이,미신영소재대부분찬음기업적응용엄도、심도급효과병불령인만의,원인구경위하,학계상결핍심입연구. 문장기우전20강찬음기업적조연수거,분석료목전미신영소적응용현상、존재문제,병제출료상관건의,지재유효지촉진미신영소재찬음업중적응용화추엄.
The appearance and wide spreading of Wechat in 2011 gave birth to a novel ,advanced and conven-ient marketing—Wechat marketing .Because of its special online spreading effectiveness and potentially accu-rate efficiency,many catering enterprises have started to employ the new channel .Unfortunately,the effects of Wechat marketing of the catering enterprises are still limited , which needs further exploration of researchers . Based on data collected from the top 20 catering businesses ,this paper analyzes its status quo and problems , and suggests corresponding measures ,aiming to effectively promote its use in this field .
