CAJ | 학술논문

以酒文化创意提升酒文化旅游的内涵质量,是四川酒业与旅游业发展的必然选择. 文章分析了四川酒文化旅游发展现状,指出酒文化创意旅游发展面临创意环境亟待完善、整合营销传播实现困难、跨界创意人才匮乏等制约因素,进一步发展须通过创新机制优化创意旅游发展环境、尊重产业规律探寻酒文化旅游创意、加强酒文化创意旅游品牌化建设探索与实践、建立推动酒文化创意与旅游业深度融合的人才支撑.
이주문화창의제승주문화여유적내함질량,시사천주업여여유업발전적필연선택. 문장분석료사천주문화여유발전현상,지출주문화창의여유발전면림창의배경극대완선、정합영소전파실현곤난、과계창의인재궤핍등제약인소,진일보발전수통과창신궤제우화창의여유발전배경、존중산업규률탐심주문화여유창의、가강주문화창의여유품패화건설탐색여실천、건립추동주문화창의여여유업심도융합적인재지탱.
To promote the quality of liquor culture tourism through innovation is a necessary choice for Sichuan liquor and tourism industries .The paper analyzes the current situations of liquor culture tourism in Sichuan ,and points out restrictive factors for its further growth such as perfection of innovation environment ,difficulty in in-tegrated marketing and lack of innovative cross-industry talents .Corresponding strategies include optimizing in-novative tourism development environment through mechanism improvement ,exploring liquor culture flowing in-dustrial development patterns ,strengthening brand development ,providing professionals to deepen the integra-tion of the liquor and tourism industries .