CAJ | 학술논문

高职市场营销专业具有较强的实践性和应用性，其专业职业能力培养离不开市场需求；现代服务业是高职营销专业人才就业的一个重要方向，其对高职营销专业的一般能力性能力、行为能力、补充性能力、整合性能力和整体性能力具有重要影响；紧扣职业能力制定人才培养方案、基于现代服务业做好课程资源开发、围绕职业能力培养改革教学方法和围绕人才培养构建各种保障等进行培养。
고직시장영소전업구유교강적실천성화응용성，기전업직업능력배양리불개시장수구；현대복무업시고직영소전업인재취업적일개중요방향，기대고직영소전업적일반능력성능력、행위능력、보충성능력、정합성능력화정체성능력구유중요영향；긴구직업능력제정인재배양방안、기우현대복무업주호과정자원개발、위요직업능력배양개혁교학방법화위요인재배양구건각충보장등진행배양。
The Marketing major of the higher vocational education has strong practicality and applica-bility,and its professional ability training can not be separated from the market demand.Modern service industry is an important employment direction for marketing talents in higher vocational colleges,which has a great influence on the general ability,behavior ability,integration ability and overall ability.This paper suggests grasping the vocational ability to develop talent training scheme,developing curriculum re-sources based on the modern service industry,reforming the teaching method based on the vocational abili-ty cultivation and focusing on the talents training to set up all kinds of security.