广东水利电力职业技术学院学报
廣東水利電力職業技術學院學報
엄동수리전력직업기술학원학보
Journal of Guangdong Technical College of Water Resources and Electric Engineering
2015年
2期
77-80
,共4页
人际功能%中英文食品广告%语气系统%情态系统
人際功能%中英文食品廣告%語氣繫統%情態繫統
인제공능%중영문식품엄고%어기계통%정태계통
interpersonal function%Chinese and English food advertisement%mood system%modality system
根据韩礼德系统功能语法中人际功能的理论框架,围绕语气、情态方面对中英文广告文本进行人际意义对比分析,从语气和情态系统两个角度入手,对中英文广告进行研究,具体分析这些广告中巧妙运用语气和情态系统所起到的重要作用,最后总结语气系统和情态系统在实现广告目的过程中发挥的人际功能。
根據韓禮德繫統功能語法中人際功能的理論框架,圍繞語氣、情態方麵對中英文廣告文本進行人際意義對比分析,從語氣和情態繫統兩箇角度入手,對中英文廣告進行研究,具體分析這些廣告中巧妙運用語氣和情態繫統所起到的重要作用,最後總結語氣繫統和情態繫統在實現廣告目的過程中髮揮的人際功能。
근거한례덕계통공능어법중인제공능적이론광가,위요어기、정태방면대중영문엄고문본진행인제의의대비분석,종어기화정태계통량개각도입수,대중영문엄고진행연구,구체분석저사엄고중교묘운용어기화정태계통소기도적중요작용,최후총결어기계통화정태계통재실현엄고목적과정중발휘적인제공능。
According to the theoretical framework of Halliday interpersonal function in systemic functional grammar, comparative analysis on interpersonal meaning is conducted in terms of mood and modality systems in both Chinese and English advertisement text. Starting from the two aspects of mood and modality systems, the paper analyzes English advertising, and further explores how the clever use of mood and modality systems plays an important role in these advertisements. Finally, the interpersonal function of mood and modality systems is summarized in the process of achieving advertising purposes.