CAJ | 학술논문

2008年,四川5·12汶川大地震后,羌族文化备受国内外的关注,羌族文化旅游也如火如荼地开展.因此,对羌族文化旅游资源的开发显得尤为必要.羌族文化旅游资源内涵广泛,涉及服饰、饮食、礼仪、艺术与娱乐以及建筑文化等各个方面,羌族地区正是因地制宜,取得了文化旅游资源开发的部分成就,但同时也存在着文化内涵吸引力不够、商业化气息浓厚以及形式单一等诸多问题,对羌族文化旅游资源开发策略进行深入反思,将有助于羌族文化旅游业的可持续发展.
2008년,사천5·12문천대지진후,강족문화비수국내외적관주,강족문화여유야여화여도지개전.인차,대강족문화여유자원적개발현득우위필요.강족문화여유자원내함엄범,섭급복식、음식、례의、예술여오악이급건축문화등각개방면,강족지구정시인지제의,취득료문화여유자원개발적부분성취,단동시야존재착문화내함흡인력불구、상업화기식농후이급형식단일등제다문제,대강족문화여유자원개발책략진행심입반사,장유조우강족문화여유업적가지속발전.
After the May 12th Earthquake in 2008,the Qiang culture got to be paid much attention at home and abroad,and the Qiang cultural tourism also began to be developed vigorously. So,it is particularly necessary to ex-plore the Qiang cultural tourist resources. Its connotation is extensive,involving all aspects of clothing,diet,eti-quette,arts and entertainment,architecture and culture,and some achievements have been obtained by adjusting measures to the local conditions. However,there are also some problems,such as insufficient cultural connotation, strong commercial atmosphere and single forms etc. It is necessary to ponder about the development strategy in-depth,which will be helpful to the sustainable development of tourism of the Qiang culture.