CAJ | 학술논문

石油企业实施绿色品牌战略有利于提高企业的竞争能力，树立良好的企业形象。中国石油企业绿色品牌战略的实施应从四个方面进行：开发绿色产品，加大天然气的开发力度，提高天然气产量，重视产品质量，促进油品质量升级；实施绿色生产，履行环保责任，进行战略结构调整，淘汰落后产能；实行精细化安全管理，保证员工安全健康，开展内部关系营销，提高员工满意度；强化社会公众的知情权，加强教育与宣传，树立企业的绿色形象。为保障绿色品牌战略的实施，中国石油企业应不断转变思想，提高认识；提高创新能力，开发绿色技术；加强政府及社会公众外部监督管理。
석유기업실시록색품패전략유리우제고기업적경쟁능력，수립량호적기업형상。중국석유기업록색품패전략적실시응종사개방면진행：개발록색산품，가대천연기적개발력도，제고천연기산량，중시산품질량，촉진유품질량승급；실시록색생산，리행배보책임，진행전략결구조정，도태락후산능；실행정세화안전관리，보증원공안전건강，개전내부관계영소，제고원공만의도；강화사회공음적지정권，가강교육여선전，수립기업적록색형상。위보장록색품패전략적실시，중국석유기업응불단전변사상，제고인식；제고창신능력，개발록색기술；가강정부급사회공음외부감독관리。
China’s oil enterprises green brand strategy implementation is helpful to improve the competition ability of enterprises and es-tablish good corporate images.Green brand strategy implementation of oil enterprises need to be done from four aspects: first, developing green products, increasing the intensity of the development of natural gas, improving gas production, attaching great importance to product quality, upgrading product quality; second, implementing green production, performing environmental responsibility, carrying on the strategic structural adjustment, eliminating backward production capacity; third, practicing fine safety management, to ensure staff safety and health of employees, carrying out internal relationship marketing to improve employee satisfaction;fourth, strengthening the social public right to learn the oil enterprise, strengthening education and publicity, establishing the green image of enterprise.In order to guarantee the implementation of the green brand strategy, China’s oil enterprises need to con-stantly change ideas and improve knowledge, improve the innovation ability to develop new technologies, and the government and the social public need to strengthen external supervision and management.