河北工程大学学报（社会科学版）
河北工程大學學報（社會科學版）
하북공정대학학보（사회과학판）
Journal of Hebei University of Engineering (Social Science Edition)
2015年
3期
10-12
,共3页
河北省%旅游业%商业模式%全产业链
河北省%旅遊業%商業模式%全產業鏈
하북성%여유업%상업모식%전산업련
Kew words:Hebei province%tourism%Business Model%whole tourism industry chain
河北省旅游业近年取得了长足发展，正处于深入开发和进一步升级的新阶段，然而其现有的资源禀赋型商业模式已不能适应其进一步发展的需要，培育全价值链的旅游商业模式是河北省旅游业的必然选择，而培育全价值链商业模式，一要驱动政府和市场双轮构建“良性互动、不断增值”的全产业链商业模式；二是要打造旅游业战略联盟经营模式，使旅游产业从线性向网状发展；三要开发和打造多元化品牌化旅游产品，满足不同旅游需要。
河北省旅遊業近年取得瞭長足髮展，正處于深入開髮和進一步升級的新階段，然而其現有的資源稟賦型商業模式已不能適應其進一步髮展的需要，培育全價值鏈的旅遊商業模式是河北省旅遊業的必然選擇，而培育全價值鏈商業模式，一要驅動政府和市場雙輪構建“良性互動、不斷增值”的全產業鏈商業模式；二是要打造旅遊業戰略聯盟經營模式，使旅遊產業從線性嚮網狀髮展；三要開髮和打造多元化品牌化旅遊產品，滿足不同旅遊需要。
하북성여유업근년취득료장족발전，정처우심입개발화진일보승급적신계단，연이기현유적자원품부형상업모식이불능괄응기진일보발전적수요，배육전개치련적여유상업모식시하북성여유업적필연선택，이배육전개치련상업모식，일요구동정부화시장쌍륜구건“량성호동、불단증치”적전산업련상업모식；이시요타조여유업전략련맹경영모식，사여유산업종선성향망상발전；삼요개발화타조다원화품패화여유산품，만족불동여유수요。
Tourism industry has made considerable progress in Hebei province since recent years, which stays in the new stage of further development and escalation, but the existing resource-oriented business model cannot adapt to the further development demand, therefore, in Hebei Province it is the inevitable choice for tourism industry to cultivate the entire value chain business model. The cultivation of the whole value chain business model needs a series of measures:firstly, it is urgently for government and market to establish the whole industrial chain business model of“virtuous Interaction”and“constant Value Increment”;What’s more, build a strategic alliance tourism business model, promote the development of the tourism industry from linear to network; additionally, develop and build a diversified brand of tourism products, so as to meet the different demands of tourism.
