CAJ | 학술논문

文章对大学文化品牌进行了分析，就集宁师范学院文化品牌的塑造和传播展开了讨论，并就其文化品牌的塑造原则、塑造方法、创新机制、传播途径、实现策略等作了详细分析。本文对集宁师范学院的发展以及学校文化品牌的建立和传播具有一定指导意义。
문장대대학문화품패진행료분석，취집저사범학원문화품패적소조화전파전개료토론，병취기문화품패적소조원칙、소조방법、창신궤제、전파도경、실현책략등작료상세분석。본문대집저사범학원적발전이급학교문화품패적건립화전파구유일정지도의의。
This article analyzed the university culture brand and discussed the culture brand spread strategies of Jining normal university,in which this paper created a detailed analysis of the principles,shaping method,innovative mechanisms,transmis-sion,implement strategies of its cultural brand.The study results have some significance for the development of Jining normal university and the school culture brand building and dissemination.