CAJ | 학술논문

对广东南雄市银杏旅游者的抽样调研发现，银杏已经成为特定地区城乡居民专程探访的旅游客体，其客源市场主要分布在300 km范围之内的大中城市，具有高集中和低稳定特征。银杏旅游市场群体构成以青年学生、教师和各类企业人员为主体，高学历或高收入特征明显，未婚女性群体所占比例最大。在旅游行为方面，银杏游客以休闲放松、观赏银杏景观和拍摄银杏美景为主要动机，自驾游、结伴旅、周末游、大众游等特征明显，重游意向和推荐意愿均与其满意度正相关。
대엄동남웅시은행여유자적추양조연발현，은행이경성위특정지구성향거민전정탐방적여유객체，기객원시장주요분포재300 km범위지내적대중성시，구유고집중화저은정특정。은행여유시장군체구성이청년학생、교사화각류기업인원위주체，고학력혹고수입특정명현，미혼녀성군체소점비례최대。재여유행위방면，은행유객이휴한방송、관상은행경관화박섭은행미경위주요동궤，자가유、결반려、주말유、대음유등특정명현，중유의향화추천의원균여기만의도정상관。
The research on ginkgo tourists in Nanxiong city of Guangdong province found that ginkgo has become a special tourist object of urban and rural residents in specific area. Ginkgo tourism market has the characteristics of high concentration and low stability because its tourists are mainly residents of large and medium￣sized cities which distributed in the range of 300 kilometers. Ginkgo tourists are highly educated or high income groups such as young students, teachers and enterprise staff. In all visitors, unmarried women accounted for the largest proportion. The research also found that the main motivation of gingko viewers is to relax, to enjoy the landscapes and to take photos of gingko with the way of self￣driving travel, mate travel, weekends travel and popular￣places travel. There is also a positive correlation between the satisfaction of the journey and the intention of revisiting and recommen￣dation.