CAJ | 학술논문

每一个时期的包装设计都有其鲜明的时代烙印，反映不同时代经济文化、人文思想以及社会意识形态方面的特点。在民国这一特殊的历史时期，广东的商品包装设计在西方各种设计思潮和设计风格以及审美意识形态的不断冲击下，由传统美术风格很快过渡到了与现代设计接轨并初具雏形的时期。同时由于受到岭南文化、海外文化、上海月份牌画风格和爱国主义运动的影响，民国时期广东的商品包装设计整体呈现华洋共处、中西结合的风格特征。本文从政治、经济、技术、文化等多角度解读民国时期广东的包装设计艺术特征，从而挖掘出属于这个时代的包装印记，以期对当代包装设计有所启迪。
매일개시기적포장설계도유기선명적시대락인，반영불동시대경제문화、인문사상이급사회의식형태방면적특점。재민국저일특수적역사시기，엄동적상품포장설계재서방각충설계사조화설계풍격이급심미의식형태적불단충격하，유전통미술풍격흔쾌과도도료여현대설계접궤병초구추형적시기。동시유우수도령남문화、해외문화、상해월빈패화풍격화애국주의운동적영향，민국시기엄동적상품포장설계정체정현화양공처、중서결합적풍격특정。본문종정치、경제、기술、문화등다각도해독민국시기엄동적포장설계예술특정，종이알굴출속우저개시대적포장인기，이기대당대포장설계유소계적。
Each period of packaging design is imprinted by the time, relfecting the characteristics of economic, cultural, humanities and social ideological of different age. After a constant impact of design idea and style and design aesthetic ideology from the west, Guangdong commercial packaging design makes a quick transition from traditional art style to modern design standards and ifnaly takes its own shape during the period of the Republic of China, a particular historical period. At the same time due to the inlfuence of Lingnan native culture, foreign culture, Shanghai Calendar painting style and patriotic movement, the style feature of Guangdong packaging design shows a combination of the Chinese advantages and those from other sides of the world. This article unscrambles the art feature of the Republic of Guangdong packaging design from political, economic, technological, cultural and so on. Only in this way can we exploit the packaging mark of this era, and to inspire the contempo-rary packaging design.