电子测试
電子測試
전자측시
Electronic Test
2015年
18期
132-133
,共2页
公共关系广告%营销%策划
公共關繫廣告%營銷%策劃
공공관계엄고%영소%책화
public relations advertising%marketing%planning
本文基于我国旅游景区仍旧依靠传统营销模式寻求艰难发展,提倡科学营销观,提出将公共关系广告营销运用到旅游市场实践当中,加强市场的双向沟通和联系,发挥公共关系广告的联动效应,提高旅游景区的知名度和美誉度.
本文基于我國旅遊景區仍舊依靠傳統營銷模式尋求艱難髮展,提倡科學營銷觀,提齣將公共關繫廣告營銷運用到旅遊市場實踐噹中,加彊市場的雙嚮溝通和聯繫,髮揮公共關繫廣告的聯動效應,提高旅遊景區的知名度和美譽度.
본문기우아국여유경구잉구의고전통영소모식심구간난발전,제창과학영소관,제출장공공관계엄고영소운용도여유시장실천당중,가강시장적쌍향구통화련계,발휘공공관계엄고적련동효응,제고여유경구적지명도화미예도.
Based onour tourist resorts still rely on traditional marketing model to seek a difficult development, promotion of scientific marketing concept, proposed the use of public relations to advertising and marketing tourism market practice, strengthen market two-way communication and liaison, public relations play a linkage effect of advertising, scenic improve visibility and reputation.
