纺织导报
紡織導報
방직도보
China Textile Leader
2015年
10期
116-120
,共5页
服装企业%流行趋势预测%快速反应系统
服裝企業%流行趨勢預測%快速反應繫統
복장기업%류행추세예측%쾌속반응계통
clothing company%fashion trend forecast%rapid response system
伴随我国经济进入新常态、国外品牌服装的大量涌入以及服装业竞争日趋激烈,快速反应系统对服装企业而言也变得日趋重要。在这样的背景下,结合价值链理论、供应链理论、流行趋势理论下的服装企业划分门类,并以3类企业中颇具典型的代表为研究基础,分析其各自的快速反应系统及各层次的实现情况,无疑是一个颇具价值性的研究取向。再结合流行趋势预测在上述3类企业快速反应系统中扮演的角色,即可为构建基于流行趋势预测的服装企业快速反应系统贡献基础,并有助于从更高层面推动对流行趋势预测的快速反应。
伴隨我國經濟進入新常態、國外品牌服裝的大量湧入以及服裝業競爭日趨激烈,快速反應繫統對服裝企業而言也變得日趨重要。在這樣的揹景下,結閤價值鏈理論、供應鏈理論、流行趨勢理論下的服裝企業劃分門類,併以3類企業中頗具典型的代錶為研究基礎,分析其各自的快速反應繫統及各層次的實現情況,無疑是一箇頗具價值性的研究取嚮。再結閤流行趨勢預測在上述3類企業快速反應繫統中扮縯的角色,即可為構建基于流行趨勢預測的服裝企業快速反應繫統貢獻基礎,併有助于從更高層麵推動對流行趨勢預測的快速反應。
반수아국경제진입신상태、국외품패복장적대량용입이급복장업경쟁일추격렬,쾌속반응계통대복장기업이언야변득일추중요。재저양적배경하,결합개치련이론、공응련이론、류행추세이론하적복장기업화분문류,병이3류기업중파구전형적대표위연구기출,분석기각자적쾌속반응계통급각층차적실현정황,무의시일개파구개치성적연구취향。재결합류행추세예측재상술3류기업쾌속반응계통중분연적각색,즉가위구건기우류행추세예측적복장기업쾌속반응계통공헌기출,병유조우종경고층면추동대류행추세예측적쾌속반응。
As China's economy has entered a new normal state, foreign clothing brands lfood into China and the clothing industry is facing increasing competition, building rapid response system has become increasingly important for clothing enterprises. In this context, classifying clothing enterprises respectively with value chain theory, supply chain theory and fashion trend theory, carrying out studies on the representatives of these three types of enterprises, and analyzing their respective rapid response system and practical situation at each level is undoubtedly a valuable research orientation. Furthermore, analyzing the role of fashion trend forecast in the rapid response system of the above-mentioned three types of enterprises can lay a good foundation for building a fashion trend forecast-based rapid response system for clothing enterprises and will help promote the rapid response to fashion trend forecast from a higher level..