CAJ | 학술논문

借助2014南京青奥会之机，探究如何更好地推进南京体育旅游创新发展进程具有重要意义。采用文献资料法、专家访谈法、实地考察等方法对青奥会背景下南京体育旅游发展的现状进行深度调查分析，探究后青奥会时代南京体育旅游创新发展机遇条件，并就南京体育旅游创新发展可行性发展策。认为应从五个方面推动南京市体育旅游创新发展进程：(1)政府统筹协调、加强区域合作；(2)细分客源市场，分重点进行国内、国际高端体育旅游市场营销；(3)实施国际运作策略，提升南京体育旅游目的地企业国际知名度；(4)加强专业体育旅游服务人才培育；(5)加大宣传推广力度，吸引国外来宁旅游人员。
차조2014남경청오회지궤，탐구여하경호지추진남경체육여유창신발전진정구유중요의의。채용문헌자료법、전가방담법、실지고찰등방법대청오회배경하남경체육여유발전적현상진행심도조사분석，탐구후청오회시대남경체육여유창신발전궤우조건，병취남경체육여유창신발전가행성발전책。인위응종오개방면추동남경시체육여유창신발전진정：(1)정부통주협조、가강구역합작；(2)세분객원시장，분중점진행국내、국제고단체육여유시장영소；(3)실시국제운작책략，제승남경체육여유목적지기업국제지명도；(4)가강전업체육여유복무인재배육；(5)가대선전추엄력도，흡인국외래저여유인원。
With the help of 2014 Nanjing Youth Olympic Games, to explore how to better promote the Nanjing Sports Tourism innovation development process is great important. This article uses the literature material method, expert interview,field investigation and the youth Olympic Games under the background of the Nanjing,in-depth in-vestigation and analysis of the current situation of sports tourism development to explore the Nanjing youth Olympic Games era sports tourism innovative development opportu-nity conditions, and the innovation of Nanjing sports tourism development feasibility development strategy. Five aspects should be considered to promote the innovation and development process of sports tourism in Nanjing:1 ) strengthen the government’s overall coordination and re-gional cooperation;2 ) Deepening of Indigenous Resource Development, the construction of Nanjing featured sports tourism products;and 3 ) the implementation of interna-tional operational strategies,improve sports tourism desti-nation brand competitiveness;4 ) to strengthen personnel training and sports tours;5 ) increase promotional efforts to attract foreign tourism personnel to Nanjing.