CAJ | 학술논문

微博是目前国内外用户获取和传播信息的重要渠道，其最具影响力的功能-转发一直备受学界关注。近年来，来自学术界各个领域的微博转发行为的相关研究也是层出不穷。因此，基于国内外微博转发行为研究的重要文献，从转发实证研究内容和研究方法两方面对国内外微博实证研究现状与成果进行梳理与评述，总结了当前研究中的两大不足：一是忽视了研究的转发内容类型的不同，且极少从转发微博内容的角度出发探究；二是研究方法不够多元化，致使数据分析不够精准。针对以上两大问题，提出了相关解决对策，并提出对未来研究的展望。
미박시목전국내외용호획취화전파신식적중요거도，기최구영향력적공능-전발일직비수학계관주。근년래，래자학술계각개영역적미박전발행위적상관연구야시층출불궁。인차，기우국내외미박전발행위연구적중요문헌，종전발실증연구내용화연구방법량방면대국내외미박실증연구현상여성과진행소리여평술，총결료당전연구중적량대불족：일시홀시료연구적전발내용류형적불동，차겁소종전발미박내용적각도출발탐구；이시연구방법불구다원화，치사수거분석불구정준。침대이상량대문제，제출료상관해결대책，병제출대미래연구적전망。
The microblog has been one of the major social media platforms to acquire and disseminate information,. In the process,for-warding behavior of microblog have been focused on academia in recent years. Some research results emerged. Therefore,this paper studies some important literatures based on forwarding microblog at home and abroad. Empirical studies method was summarized and reviewed be-tween forwarding empirical studies and research method. We elicit limitations in previous research. First,previous research ignore the dif-ferent type of content and rarely from the perspective of content. Second,the research methods were lack of diversification,resulting in inac-curate data analysis. For above two questions,we put forward some suggestions,and present for future research outlook.