CAJ | 학술논문

文章基于社会资本理论，通过采用案例分析法，以8个样本贴吧为主要分析对象，对贴吧的群内和群际间关系进行了重点分析，目的在于探究贴吧这类网络趣缘群体在虚拟互动过程中的关系逻辑。研究发现，在群体内部，存在着明显的网络形式的信任和规范，以及一定的层级分化现象。而在群际间，既存在着某种“准”同盟，又存在相互之间的斗争。而且，不管是在群体内部还是群际之间，都存在着虚拟社会资本线下溢出的现象。
문장기우사회자본이론，통과채용안례분석법，이8개양본첩파위주요분석대상，대첩파적군내화군제간관계진행료중점분석，목적재우탐구첩파저류망락취연군체재허의호동과정중적관계라집。연구발현，재군체내부，존재착명현적망락형식적신임화규범，이급일정적층급분화현상。이재군제간，기존재착모충“준”동맹，우존재상호지간적두쟁。이차，불관시재군체내부환시군제지간，도존재착허의사회자본선하일출적현상。
Based on the social capital theory, through the case analysis, the paper takes 8 sample Post Bar as the main analysis object, and analyzes its forming relationships within the group and among the groups, with an purpose to explore the logical relations of internet inter-ests-related group in the virtual interactive process. The research finds that: within groups, obviously there is networks trust and norms, and exists a rating system; among groups, both quasi-alliance and groups struggle exist; and regardless within groups or among the groups, there always is a phenomenon that social capital overflows.