CAJ | 학술논문

微博作为用户关系信息分享、传播以及获取的平台，由于信息量大、传播更迅速，成为网络舆情传播的主要载体。通过对网络舆情态势相关概念的界定与区分，按照网络舆情的发展过程和作用机理，从网络信息发布、信息内容和信息传播三个维度构建网络舆情态势评价指标体系，提出了政府负面网络舆情态势评价指标体系中三级指标的具体量化方法。基于层次分析法构建了模糊综合评判模型，以“2013延安城管暴力执法事件”为例进行了实证分析。期望能够为政府开展网络舆情管理和网络危机公关活动、合理引导舆情事态发展提供理论依据。
미박작위용호관계신식분향、전파이급획취적평태，유우신식량대、전파경신속，성위망락여정전파적주요재체。통과대망락여정태세상관개념적계정여구분，안조망락여정적발전과정화작용궤리，종망락신식발포、신식내용화신식전파삼개유도구건망락여정태세평개지표체계，제출료정부부면망락여정태세평개지표체계중삼급지표적구체양화방법。기우층차분석법구건료모호종합평판모형，이“2013연안성관폭력집법사건”위례진행료실증분석。기망능구위정부개전망락여정관리화망락위궤공관활동、합리인도여정사태발전제공이론의거。
Weibo is the platform for the sharing, spreading and acquiring of user’s information. Due to its large amount of information and fast spread speed, weibo has become the main carriers of online public opinions. Via defining and distinguishing relative concepts on online public opinion, the article makes analysis on online public opinion history and mechanism. The three online public opinion evalua-tion indexes are constructed based on network information release, information contents and information spread methods. The concrete quantification method for the three negative online public opinion evaluation indexes is proposed. Via the application of fuzzy comprehen-sive analysis on the “violence law enforcement of Yan’an urban management team, 2013" , the article verifies the validity of the online public opinion evaluation indexes. With the proposition on the concrete quantification methods, the article hopes that the theoretical foun-dations for the more proper actions taken by the government to carry out the online public opinion management and network crisis public re-lations activities are laid.