现代医院管理
現代醫院管理
현대의원관리
Modern Hospital Management
2015年
5期
52-54
,共3页
医院管理%品牌战略%技术品牌%服务品牌%管理品牌%医院文化%精细化管理%信息化建设
醫院管理%品牌戰略%技術品牌%服務品牌%管理品牌%醫院文化%精細化管理%信息化建設
의원관리%품패전략%기술품패%복무품패%관리품패%의원문화%정세화관리%신식화건설
hospital management%brand strategy%technical brand%service brand%management brand%hospital cul-ture%refined management%informatization construction
随着医改的深入推进，医疗市场竞争由于多因素的叠加而愈加激烈。一所新疆兵团系统二甲医院，地处边境地区，医疗资源匮乏，医疗技术落后，为了保持竞争优势和医院健康持续发展的能力，更好地保障当地群众的健康，医院制定了“技术、服务、管理”三大品牌战略目标。笔者对如何落实战略目标所实施的具体计划，作了较全面的阐述。
隨著醫改的深入推進，醫療市場競爭由于多因素的疊加而愈加激烈。一所新疆兵糰繫統二甲醫院，地處邊境地區，醫療資源匱乏，醫療技術落後，為瞭保持競爭優勢和醫院健康持續髮展的能力，更好地保障噹地群衆的健康，醫院製定瞭“技術、服務、管理”三大品牌戰略目標。筆者對如何落實戰略目標所實施的具體計劃，作瞭較全麵的闡述。
수착의개적심입추진，의료시장경쟁유우다인소적첩가이유가격렬。일소신강병단계통이갑의원，지처변경지구，의료자원궤핍，의료기술락후，위료보지경쟁우세화의원건강지속발전적능력，경호지보장당지군음적건강，의원제정료“기술、복무、관리”삼대품패전략목표。필자대여하락실전략목표소실시적구체계화，작료교전면적천술。
With the deepening of medical reform,competition in medical market has become more and more se-vere because of the overlapped factors. A hospital of Class B in Xinjiang Production and Construction Corps System located in border area,whose medical resources are insufficient and medical techniques are lagging,formulates the three-brand stra-tegic goals of“technique,service and management” in order to keep its competitive advantage,and the healthy and sustain-able development,and do a better job in guaranteeing the health of local people. The article covers an overall implementa-tion of the concrete plans included in the strategic goals.
