CAJ | 학술논문

旨在探讨四川省体育旅游服务顾客满意度情况及其影响因素。采用因子分析法和Logistic回归分析方法，对体育旅游服务顾客满意度及其影响因素进行了实证研究。结果表明，大部分四川省顾客对体育旅游服务满意，有超过40%的顾客还是不满意目前的体育旅游服务。其中，体育产品对顾客体育旅游服务满意度的影响最大，其次是体育旅游设施，影响顾客体育旅游最小的是体育旅游消费。该研究提示：体育旅游相关管理部门应重视体育旅游产品的开发和管理，同时也应重视体育设施的管理和利用，可利用体育消费价格来吸引更多的游客加入该行列。
지재탐토사천성체육여유복무고객만의도정황급기영향인소。채용인자분석법화Logistic회귀분석방법，대체육여유복무고객만의도급기영향인소진행료실증연구。결과표명，대부분사천성고객대체육여유복무만의，유초과40%적고객환시불만의목전적체육여유복무。기중，체육산품대고객체육여유복무만의도적영향최대，기차시체육여유설시，영향고객체육여유최소적시체육여유소비。해연구제시：체육여유상관관리부문응중시체육여유산품적개발화관리，동시야응중시체육설시적관리화이용，가이용체육소비개격래흡인경다적유객가입해행렬。
The paper aims to explore customers' satisfaction about sports tourism service in Sichuan and the influencing factors. The customers' satisfaction and influencing factors were researched by factor and logistic regression analysis. The result shows that most of the participants are satisfied about sports tourism service in Sichuan. However, more than 40%customers still don't be satisfied about the service. Sports products affects the customers tourism satisfaction mostly, and the facilities of sports tourism is the second important influence, at last, the sports tourism consumption is the least important influence. The results suggests that the relative managers should put emphasis on the development and managing about the products of sports tourism, meanwhile, the managing and utilization of sports facilities should be strengthened and lower prices could attract more and more tourists.