CAJ | 학술논문

《关于推进文化创意和设计服务与相关产业融合发展的若干建议》中提出,以文化提升旅游的内涵与质量,以旅游扩大文化的传播消费.文化产业与旅游产业的融合已成为一种趋势与主流,得到社会各界和政府的密切关注.通过文献梳理,实地调研苏州市吴中区东山镇旅游开发公司,从个体视角分析,在文化与旅游融合过程中,企业需要把握变化的环境,以市场为导向,用文化引领旅游的发展,让旅游推动文化的传播,使其相辅相成,共同发展.
《관우추진문화창의화설계복무여상관산업융합발전적약간건의》중제출,이문화제승여유적내함여질량,이여유확대문화적전파소비.문화산업여여유산업적융합이성위일충추세여주류,득도사회각계화정부적밀절관주.통과문헌소리,실지조연소주시오중구동산진여유개발공사,종개체시각분석,재문화여여유융합과정중,기업수요파악변화적배경,이시장위도향,용문화인령여유적발전,양여유추동문화적전파,사기상보상성,공동발전.
The State Council puts forward an opinion that the connotation and quality of tourism should be developed so as to expand the dissemination of consumer culture in On Promoting Cultural Creativity and Design Service Works With a Number of Recommendations to Enhance the Integration of the Development of Related Industries in March 2014. The integration of cultural industry and tourism industry has become a trend and mainstream, and it has been paid close attention to by the academia and the government. By reading extensive literature, field investigation and study, the paper takes Suzhou Wuzhong District Dongshantown Tourism Development Company as a study object, and points out from the individual perspective that enterprises in the tourism and cultural integration process need to grasp the changes of the environment, take the market demand as guidance, strengthen publicity, so as to lead the connotation of tourism with culture, and to spread culture with tourism. Only in this way can tourism and culture supplement each other, and develop at the same time.