CAJ | 학술논문

孔子学院已经成为加快汉语走向世界、推动中华文化“走出去”的重要平台。但是，由于不同民族在社会规范、观念体系、思维方式等方面存在巨大的文化差异，使得孔子学院在跨国运营过程中面临着文化风险。文章以跨文化传播理论为依据，分析了孔子学院在跨国运营过程中的文化风险，并认为这种文化风险根源于文化差异，存在着不同的表现形式，并且可以通过一定的措施进行防范。
공자학원이경성위가쾌한어주향세계、추동중화문화“주출거”적중요평태。단시，유우불동민족재사회규범、관념체계、사유방식등방면존재거대적문화차이，사득공자학원재과국운영과정중면림착문화풍험。문장이과문화전파이론위의거，분석료공자학원재과국운영과정중적문화풍험，병인위저충문화풍험근원우문화차이，존재착불동적표현형식，병차가이통과일정적조시진행방범。
Confucius Institute has become an important platform for Chinese language to march toward the world and Chinese culture to go abroad.However,due to the great difference of social norms,ideological belief and thinKing modes between differ-ent nations,cultural risKs cannot avoided in the operation of multinational business of Confucius Institute.Based on the cross-cultural communication theory,the author analyses the cultural risKs of Confucius Institute in multinational business and thinKs that these cultural risKs root from cultural differences and are expressed through different ways.However,these cultural risKs can be prevented by adopting some measures.