青海师范大学学报（自然科学版）
青海師範大學學報（自然科學版）
청해사범대학학보（자연과학판）
Journal of Qinghai Normal University(Natural Science Edition)
2015年
3期
1-7
,共7页
TOWS分析法%县域旅游%发展战略%青海互助县
TOWS分析法%縣域旅遊%髮展戰略%青海互助縣
TOWS분석법%현역여유%발전전략%청해호조현
TOWS analysis%county tourism%tourism strategy%Huzhu county in Qinghai
本文选取具有代表性的青海互助土族自治县为研究对象,运用TOWS分析法、非结构性观察及集体访谈,对互助土族自治县旅游发展的优势、劣势、机遇和威胁进行了综合分析,再将分析的结果构造出TOWS矩阵,并从TOWS矩阵中得出了四类发展战略:SO战略、WO战略、ST战略和WT战略,指出互助县域旅游发展的战略即:比较优势战略;依托旅游中心地战略;原生态战略;县域旅游目的地战略;环境战略,研究结果对青藏高原县域旅游发展具有现实指导意义.
本文選取具有代錶性的青海互助土族自治縣為研究對象,運用TOWS分析法、非結構性觀察及集體訪談,對互助土族自治縣旅遊髮展的優勢、劣勢、機遇和威脅進行瞭綜閤分析,再將分析的結果構造齣TOWS矩陣,併從TOWS矩陣中得齣瞭四類髮展戰略:SO戰略、WO戰略、ST戰略和WT戰略,指齣互助縣域旅遊髮展的戰略即:比較優勢戰略;依託旅遊中心地戰略;原生態戰略;縣域旅遊目的地戰略;環境戰略,研究結果對青藏高原縣域旅遊髮展具有現實指導意義.
본문선취구유대표성적청해호조토족자치현위연구대상,운용TOWS분석법、비결구성관찰급집체방담,대호조토족자치현여유발전적우세、열세、궤우화위협진행료종합분석,재장분석적결과구조출TOWS구진,병종TOWS구진중득출료사류발전전략:SO전략、WO전략、ST전략화WT전략,지출호조현역여유발전적전략즉:비교우세전략;의탁여유중심지전략;원생태전략;현역여유목적지전략;배경전략,연구결과대청장고원현역여유발전구유현실지도의의.
It is few studies for county tourism Strategy of the Qinghai-Tibet Plateau through review literature. This article selects the Tu Minority Autonomous County in Qinghai Province as case study and it used the TOWS analysis,unstructured observation and the group interview to analyze its tourism strengths,weaknesses,opportu-nities and threats and then builded TOWS matrix. The four types of tourism strategy was obtained from the TOWS matrix.It is the strategy of comparative advantage ;relying on the tourism distributing center ;original strategy ;the county as tourism destination ;environmentally friendly.The results will provide reference for the other county's tourism development in the Qinghai-Tibet Plateau.
