CAJ | 학술논문

要将银川平原打造为"最具影响力的休闲渔业之都",必须准确掌握休闲渔业消费者行为与需求.在大量问卷调查基础上进行交叉分析,结果表明:银川平原休闲渔业消费者是以休闲娱乐为主要驱动,年龄差异与职业结构对行为方式和消费投入有很大影响,消费者对消费场所的选择更趋向于开放性湖泊,以农家乐、渔家乐为核心消费场所的都市型休闲渔业目前还没有足够的消费需求.
요장은천평원타조위"최구영향력적휴한어업지도",필수준학장악휴한어업소비자행위여수구.재대량문권조사기출상진행교차분석,결과표명:은천평원휴한어업소비자시이휴한오악위주요구동,년령차이여직업결구대행위방식화소비투입유흔대영향,소비자대소비장소적선택경추향우개방성호박,이농가악、어가악위핵심소비장소적도시형휴한어업목전환몰유족구적소비수구.
To build the Yinchuan Plain as"the most influential recreational fisheries"must accurately grasp the consumer behavior and demand of leisure fishery. Cross-analysis on the basis of a large number of survey results showed that: The main drive of leisure fishery is recreation and entertainment in Yinchuan plain,and age differences and occupational structure has a significant impact on consumer behavior and investment. The choices for the consumer sites tend to be more in the open lake,urban recreational fishery in the farmhouse, fishing music as the core consumer place is still not enough consumption demand.