CAJ | 학술논문

为了充分发挥区域优势,提高农产品的市场竞争力,本文采用元分析方法,以中国知网为检索平台选用发表时间、研究主题和研究方法 3个维度对农产品品牌建设影响因素的相关文献进行研究分析,并从消费者视角、品牌建设主体视角、品牌建设阶段视角 3个方面归纳其研究主题.同时,对其存在的问题进行总结分析, 指出历年来农产品品牌建设影响因素的研究文献大多是针对某一具体因素或者某部分影响因素的分析,缺乏系统全面的研究.
위료충분발휘구역우세,제고농산품적시장경쟁력,본문채용원분석방법,이중국지망위검색평태선용발표시간、연구주제화연구방법 3개유도대농산품품패건설영향인소적상관문헌진행연구분석,병종소비자시각、품패건설주체시각、품패건설계단시각 3개방면귀납기연구주제.동시,대기존재적문제진행총결분석, 지출력년래농산품품패건설영향인소적연구문헌대다시침대모일구체인소혹자모부분영향인소적분석,결핍계통전면적연구.
The strategy of brand building is the necessary way to make characteristic agricultural products fine and stronger. In order to make full use of regional advantages and improve the competitiveness of characteristic agricultural products,this paper based on meta-analysis chooses the published time,research topics and research method of three dimensions to analyze the related literature on the influence factor of characteristic agricultural products brand construction and summarizes the problems, and points out that the related literature mostly just have analysis on a specific factor or some factors,Lacking of system research.