沈阳工业大学学报（社会科学版）
瀋暘工業大學學報（社會科學版）
침양공업대학학보（사회과학판）
Journal of Shenyang University of Technology (Social Science Edition)
2015年
5期
420-424
,共5页
于丽娟%刘晗%祝爱民%李雪
于麗娟%劉晗%祝愛民%李雪
우려연%류함%축애민%리설
生命周期%非市场策略%上市公司%公益策略%公关策略%参观策略%参与策略
生命週期%非市場策略%上市公司%公益策略%公關策略%參觀策略%參與策略
생명주기%비시장책략%상시공사%공익책략%공관책략%삼관책략%삼여책략
life cycle%non-market strategy%listed company%public interest strategy%public relations strategy%visiting strategy%participation strategy
非市场因素对企业的影响越来越大,是企业寻求竞争优势的一种新趋势. 以企业生命周期阶段为视角,分析不同生命周期阶段的特点,结合不同时期非市场策略的特征,提出不同生命周期阶段企业应采取何种非市场策略的假设. 以财富中文网公布的2013年中国企业500强上市公司为样本,运用实证分析方法检验处于不同生命周期阶段的企业选择何种非市场策略. 研究表明,不同生命周期阶段的企业采取的非市场策略有所不同,旨为企业作出正确决策提供借鉴.
非市場因素對企業的影響越來越大,是企業尋求競爭優勢的一種新趨勢. 以企業生命週期階段為視角,分析不同生命週期階段的特點,結閤不同時期非市場策略的特徵,提齣不同生命週期階段企業應採取何種非市場策略的假設. 以財富中文網公佈的2013年中國企業500彊上市公司為樣本,運用實證分析方法檢驗處于不同生命週期階段的企業選擇何種非市場策略. 研究錶明,不同生命週期階段的企業採取的非市場策略有所不同,旨為企業作齣正確決策提供藉鑒.
비시장인소대기업적영향월래월대,시기업심구경쟁우세적일충신추세. 이기업생명주기계단위시각,분석불동생명주기계단적특점,결합불동시기비시장책략적특정,제출불동생명주기계단기업응채취하충비시장책략적가설. 이재부중문망공포적2013년중국기업500강상시공사위양본,운용실증분석방법검험처우불동생명주기계단적기업선택하충비시장책략. 연구표명,불동생명주기계단적기업채취적비시장책략유소불동,지위기업작출정학결책제공차감.
Non-market factors are having more and more influence on the enterprises, which is a new trend for enterprises to look for competitive advantage. Taking the perspective of enterprise life cycle stage, the characteristics of the different life cycle stages are analyzed. The characteristics of non-market strategy in different stages are combined, and the assumptions are proposed for the enterprises to choose the non-market strategies in different stages of enterprise life cycle. The strongest 500 listed Chinese companies announced by the Fortune China website are taken as samples, the enterprises are observed to see what kinds of non-market strategies they chose in different life cycle stages by using the method of empirical analysis. It is shown that the non-market strategies adopted by enterprises in different life cycle stages are different, which can provide reference for the enterprise to make correct decisions.
