科教导刊
科教導刊
과교도간
The Guide of Science & Education
2015年
26期
138-139
,共2页
市场营销%实践教学%职业技能
市場營銷%實踐教學%職業技能
시장영소%실천교학%직업기능
marketing%practice teaching%vocational skills
高职院校市场营销专业实践教学存在着教学体系不完整、教学师资和实践设备缺乏、校企合作流于形式和"定向班"模式并未达到培养目标要求等问题,希望通过明确实践教学在高职市场营销专业教学体系中的重要地位、加强实践教学师资的培养和实践设备的配备、发挥校外实践教学基地的作用和创新实践教学方法等途径来开创高职市场营销专业实践教学的新局面.
高職院校市場營銷專業實踐教學存在著教學體繫不完整、教學師資和實踐設備缺乏、校企閤作流于形式和"定嚮班"模式併未達到培養目標要求等問題,希望通過明確實踐教學在高職市場營銷專業教學體繫中的重要地位、加彊實踐教學師資的培養和實踐設備的配備、髮揮校外實踐教學基地的作用和創新實踐教學方法等途徑來開創高職市場營銷專業實踐教學的新跼麵.
고직원교시장영소전업실천교학존재착교학체계불완정、교학사자화실천설비결핍、교기합작류우형식화"정향반"모식병미체도배양목표요구등문제,희망통과명학실천교학재고직시장영소전업교학체계중적중요지위、가강실천교학사자적배양화실천설비적배비、발휘교외실천교학기지적작용화창신실천교학방법등도경래개창고직시장영소전업실천교학적신국면.
Marketing Practical Teaching in Higher Vocational Schools teaching system is not complete, lack of teachers and practice teaching equipment, School-enterprise cooperation becomes a mere formality and"orientation classes"model did not meet the training objectives and requirements and other issues, hopes to clear practice teaching in high Vocational ma-rketing Teaching system in an important position, strengthen practice teaching teachers with training and practice devices, play a role and their innovative teaching methods campus practice teaching base of ways to create a new situation of market-ing majors'' practice teaching.
