CAJ | 학술논문

移动互联网,就是把移动通信和互联网二者结合起来,成为一体.利用互联网的技术、平台、商业模式与移动通信技术结合并实践的活动.而移动互联网创业,是指利用这种用户手持移动终端提供增值服务从而获取利润的一种方式.近年来随着移动互联网的快速发展,大量创业者涌入移动互联网产业的创业大潮中.然而根据今年的行业观察,移动互联网创业充满威胁和挑战.特别是对于大学生这一群体,他们年轻有理想但同时缺乏相关经验,因而在移动互联网创业成功的并不多.本文立足于移动互联网的创业现状,通过对大学生在移动互联网创业方面的SWOT分析,从而为大学生移动互联网创业提出合理建议.
이동호련망,취시파이동통신화호련망이자결합기래,성위일체.이용호련망적기술、평태、상업모식여이동통신기술결합병실천적활동.이이동호련망창업,시지이용저충용호수지이동종단제공증치복무종이획취리윤적일충방식.근년래수착이동호련망적쾌속발전,대량창업자용입이동호련망산업적창업대조중.연이근거금년적행업관찰,이동호련망창업충만위협화도전.특별시대우대학생저일군체,타문년경유이상단동시결핍상관경험,인이재이동호련망창업성공적병불다.본문립족우이동호련망적창업현상,통과대대학생재이동호련망창업방면적SWOT분석,종이위대학생이동호련망창업제출합리건의.
Mobile Internet, mobile communications and the Internet is to combine the two into one. Use of the Internet technology, platforms, business models and mobile communications technologies and practical activities. The mobile Internet business, is the use of such user handheld mobile terminals provide value-added services in order to gain a way of profits. In recent years, with the rapid development of mobile Internet, a large number of entrepreneurs to entrepreneurship into the mobile Internet industry tide. However, according to industry observers this year, mobile Internet entrepreneurship full of threats and challenges. Especially for college students in this group, they are young and idealistic but lack of experience, and thus in the mobile Internet business success is not much. Based on the status of entrepreneurship of mobile Internet, mobile Internet by students in the entrepreneurship of the SWOT analysis to put forward reasonable proposals for college students mobile Internet business.