科教导刊
科教導刊
과교도간
The Guide of Science & Education
2015年
26期
39-40
,共2页
高职%市场营销%公关能力
高職%市場營銷%公關能力
고직%시장영소%공관능력
vocational%marketing%public relations capacity
公共关系是高职市场营销的专业核心课程,要提高市场营销学生的公关能力,就需了解公共关系在现代营销体系中发挥的重要作用和学生必备的公关技能,在此基础上,采取项目教学法,即组织学生完成六大实训项目来锻炼和提升其公关能力,实践证明,此举取得了较好的教学效果.
公共關繫是高職市場營銷的專業覈心課程,要提高市場營銷學生的公關能力,就需瞭解公共關繫在現代營銷體繫中髮揮的重要作用和學生必備的公關技能,在此基礎上,採取項目教學法,即組織學生完成六大實訓項目來鍛煉和提升其公關能力,實踐證明,此舉取得瞭較好的教學效果.
공공관계시고직시장영소적전업핵심과정,요제고시장영소학생적공관능력,취수료해공공관계재현대영소체계중발휘적중요작용화학생필비적공관기능,재차기출상,채취항목교학법,즉조직학생완성륙대실훈항목래단련화제승기공관능력,실천증명,차거취득료교호적교학효과.
Public relations is professional core courses of vocational marketing professional, to improve students'' public re-lations marketing ability, we need to understand the important role of public relations and students in modern marketing sys-tem plays an essential PR skills, on this basis, to take the project teaching, namely organizing students to complete six training programs to exercise and enhance its public relations capacity, proven, this achieved good teaching results.
