重庆交通大学学报（社会科学版）
重慶交通大學學報（社會科學版）
중경교통대학학보（사회과학판）
Journal of Chongqing Jiaotong University (Social Sciences Edition)
2015年
5期
135-139
,共5页
口头禅模因%主体期待发挥的语用功能%主观心理意向%社会价值取向
口頭禪模因%主體期待髮揮的語用功能%主觀心理意嚮%社會價值取嚮
구두선모인%주체기대발휘적어용공능%주관심리의향%사회개치취향
familiar phrase memes%pragmatic functions of subjective expectations%subjective psychological intention%orienta-tion of social value
口头禅是一种普遍传播于社会行业之间的另类流行语，并形成各种类型的口头禅模因体。从模因主体期待发挥的语用功能角度出发，解读在言语交际中口头禅的模因触发认知机制，探讨口头禅在主观意向与社会价值取向方面的模因语用传播，有助于提高人们的语言表达效果，培养高素质的公共讲演能力。重新审视口头禅的语言模因现象，以期引起学界的关注。
口頭禪是一種普遍傳播于社會行業之間的另類流行語，併形成各種類型的口頭禪模因體。從模因主體期待髮揮的語用功能角度齣髮，解讀在言語交際中口頭禪的模因觸髮認知機製，探討口頭禪在主觀意嚮與社會價值取嚮方麵的模因語用傳播，有助于提高人們的語言錶達效果，培養高素質的公共講縯能力。重新審視口頭禪的語言模因現象，以期引起學界的關註。
구두선시일충보편전파우사회행업지간적령류류행어，병형성각충류형적구두선모인체。종모인주체기대발휘적어용공능각도출발，해독재언어교제중구두선적모인촉발인지궤제，탐토구두선재주관의향여사회개치취향방면적모인어용전파，유조우제고인문적어언표체효과，배양고소질적공공강연능력。중신심시구두선적어언모인현상，이기인기학계적관주。
Familiar phrases,as a special kind of fashion language,are generally spreading among social fields,producing various types of familiar phrase memes from the perspective of pragmatic functions of subjective expectations. Cognitive devices of famil-iar phrase memes' triggering in verbal communication were tentatively interpreted and the subjective psychological intention and orientation of social value were explored. The research is therefore conducive to enhancing the speaker's effectiveness of language expression,fostering their high-quality capacity of public speeches,and promoting people's awareness of familiar phrases and re-examination of their understanding in this linguistic phenomenon.
