高教学刊
高教學刊
고교학간
Journal of Higher Education
2015年
4期
17-19
,共3页
精细化%网络营销%人才培养
精細化%網絡營銷%人纔培養
정세화%망락영소%인재배양
meticulous%network marketing%talents training
电子商务活动已经渗透到各个行业和商业领域，网络营销作为企业开展电子商务的重要手段，对企业电子商务运行效果启到至关重要的作用，因此企业对网络营销人才的需求也日益迫切。通过分析高等职业教育中网络营销人才培养存在的问题，提出基于校企合作的精细化网络营销人才培养模式改革措施，创新电子商务人才培养模式，适应社会经济发展。
電子商務活動已經滲透到各箇行業和商業領域，網絡營銷作為企業開展電子商務的重要手段，對企業電子商務運行效果啟到至關重要的作用，因此企業對網絡營銷人纔的需求也日益迫切。通過分析高等職業教育中網絡營銷人纔培養存在的問題，提齣基于校企閤作的精細化網絡營銷人纔培養模式改革措施，創新電子商務人纔培養模式，適應社會經濟髮展。
전자상무활동이경삼투도각개행업화상업영역，망락영소작위기업개전전자상무적중요수단，대기업전자상무운행효과계도지관중요적작용，인차기업대망락영소인재적수구야일익박절。통과분석고등직업교육중망락영소인재배양존재적문제，제출기우교기합작적정세화망락영소인재배양모식개혁조시，창신전자상무인재배양모식，괄응사회경제발전。
E-commerce activities have been infiltrated into all sectors and business areas, as an important means of network marketing enterprises to develop e-commerce, business e-commerce operating results start to a crucial role, and therefore the demand for enterprise network marketing professionals are increasingly urgent. By analyzing network marketing in higher vocational education personnel training problems raised based on school-enterprise coop-eration Fine network marketing training model of reform measures and innovative e-commerce training model to meet the social and economic development.
