CAJ | 학술논문

在非正式制度与市场机制冲突的情境实验中，研究了行为支出成本、社会场域对个体亲环境意愿的影响，勾勒出了个体亲环境行为的边界。结果表明：在低支出成本、高社会场域情境下，个体亲环境意愿最高；在低支出成本、低社会场域情境下，亲环境意愿次高；在高支出成本、非正式制度情境下，个体亲环境意愿次低；在高支出成本、市场机制情境下，个体亲环境意愿最低。当引入社会场域和支出成本作为控制变量的条件下，亲环境行为的预测能力得到显著提高。
재비정식제도여시장궤제충돌적정경실험중，연구료행위지출성본、사회장역대개체친배경의원적영향，구륵출료개체친배경행위적변계。결과표명：재저지출성본、고사회장역정경하，개체친배경의원최고；재저지출성본、저사회장역정경하，친배경의원차고；재고지출성본、비정식제도정경하，개체친배경의원차저；재고지출성본、시장궤제정경하，개체친배경의원최저。당인입사회장역화지출성본작위공제변량적조건하，친배경행위적예측능력득도현저제고。
This paper analyzes the pro-environmental expenditure cost, social field to influence the pro-environmental will-ingness in situational conflict experiment between informal institutions and market mechanism, it outlines the individual pro-environmental behavior of boundary. The results show that:the residents’ pro-environment willingness is the highest in the situation of low cost, high expenditure in the social field; the pro-environment willingness is high in the situation of low cost, low expenditure in the social field;the residents environmental willingness is lower in the high expenditure cost, infor-mal institutional context;residents pro-environment willingness is least in the high expenditure of cost, market mechanism situation. After introducing the social field and costs variables, residents prediction ability of pro-environmental willingness has been significantly improved.