技术与创新管理
技術與創新管理
기술여창신관리
Technology and Innovation Management
2015年
6期
591-593
,共3页
新媒体%网络信息%传统期刊%媒介融合%展望
新媒體%網絡信息%傳統期刊%媒介融閤%展望
신매체%망락신식%전통기간%매개융합%전망
new media%network information%traditional periodical%media convergence%development
互联网时代的到来，带来了新媒体的迅猛发展；新媒体具有的优势及特点，对传统媒体产生了巨大的冲击和影响，而传统期刊的生存空间被进一步压缩。面对新的媒介形势，传统期刊要保有一席之地的唯一出路是顺应时代发展需要，办出自己的特色。在了解和掌握新媒体技术的前提下，结合传统期刊自身优势和专业特点，运用和发挥新媒体影响力等方面的优势，借此推动传统期刊与新媒体的创新融合发展。
互聯網時代的到來，帶來瞭新媒體的迅猛髮展；新媒體具有的優勢及特點，對傳統媒體產生瞭巨大的遲擊和影響，而傳統期刊的生存空間被進一步壓縮。麵對新的媒介形勢，傳統期刊要保有一席之地的唯一齣路是順應時代髮展需要，辦齣自己的特色。在瞭解和掌握新媒體技術的前提下，結閤傳統期刊自身優勢和專業特點，運用和髮揮新媒體影響力等方麵的優勢，藉此推動傳統期刊與新媒體的創新融閤髮展。
호련망시대적도래，대래료신매체적신맹발전；신매체구유적우세급특점，대전통매체산생료거대적충격화영향，이전통기간적생존공간피진일보압축。면대신적매개형세，전통기간요보유일석지지적유일출로시순응시대발전수요，판출자기적특색。재료해화장악신매체기술적전제하，결합전통기간자신우세화전업특점，운용화발휘신매체영향력등방면적우세，차차추동전통기간여신매체적창신융합발전。
Along with the development of the Internet,new media is growing rapidly. The new media has its own character-istics and advantages and has affected traditional media obviously. The survival of the traditional periodicalshas been chal-lenged by new media. The only way thattraditional periodicals have a place in the current media environment is to highlight its own characteristics. Under the condition of understanding and mastery of new media technology,the traditional periodi-cals should combine their own advantageswithprofessional features,and apply the influence of new media technology to pro-motingthe integration and development of the traditional periodicals and new media.
