CAJ | 학술논문

为了提升经济型酒店在青年目标客户群的竞争力，该研究通过随机问卷的方式，对青年群体的经济型酒店满意度及需求进行调查。文章选用法国雅高酒店集团针对经济型酒店进行满意度测量时所用的量表进行调查，并对调查结果进行因子分析，提取出服务体验、房间体验、装潢体验三个公因子。调查发现，青年群体对经济型酒店的装潢满意度最低。对经济酒店需求的调查研究结论为青年群体对配备一次性洗漱用品的独立卫浴需求程度最高。文章最后从提升服务体验、增加客房种类、装潢富于情趣三个角度，对松江区经济型酒店的提出改造建议，以期促进酒店竞争力，更好的迎合青年群体的目标市场。
위료제승경제형주점재청년목표객호군적경쟁력，해연구통과수궤문권적방식，대청년군체적경제형주점만의도급수구진행조사。문장선용법국아고주점집단침대경제형주점진행만의도측량시소용적량표진행조사，병대조사결과진행인자분석，제취출복무체험、방간체험、장황체험삼개공인자。조사발현，청년군체대경제형주점적장황만의도최저。대경제주점수구적조사연구결론위청년군체대배비일차성세수용품적독립위욕수구정도최고。문장최후종제승복무체험、증가객방충류、장황부우정취삼개각도，대송강구경제형주점적제출개조건의，이기촉진주점경쟁력，경호적영합청년군체적목표시장。
Through the random questionnaire method, the article focuses on the youth clients’ expectation for the economic hotel service. Based on the questionnaire developed by Accor Hotel Chain, and through factor analysis method, three common factors (service experience, room experience and decoration experience) were draw. Youth clients now are least satisifed with the decoration in the economic hotel. They very need the private bathrooms with disposable wash supplies. Based on the result, three suggestions were proposed: improve service quality, increase room types and enrich decoration styles.