安徽行政学院学报
安徽行政學院學報
안휘행정학원학보
Journal of Anhui Administration Institute
2015年
5期
78-85
,共8页
顾客满意%人力资源外包服务%品牌%交易成本%竞争战略
顧客滿意%人力資源外包服務%品牌%交易成本%競爭戰略
고객만의%인력자원외포복무%품패%교역성본%경쟁전략
customers'satisfaction%human resources outsourcing services%brand%transaction costs%competitive strategies
顾客是企业利润的来源,顾客满意是企业利润得以长远的保障.当前,我国人力资源外包服务企业顾客满意度普遍较低,严重制约了企业的发展.制约人力资源外包服务企业顾客满意的主要因素有内部员工满意度低、企业品牌影响力弱和隐性交易成本风险高等.外包服务企业需以顾客为导向,通过雇主品牌建设、企业品牌建设和标准化建设等措施破解制约顾客满意的因素,从而实现企业的长远发展.
顧客是企業利潤的來源,顧客滿意是企業利潤得以長遠的保障.噹前,我國人力資源外包服務企業顧客滿意度普遍較低,嚴重製約瞭企業的髮展.製約人力資源外包服務企業顧客滿意的主要因素有內部員工滿意度低、企業品牌影響力弱和隱性交易成本風險高等.外包服務企業需以顧客為導嚮,通過僱主品牌建設、企業品牌建設和標準化建設等措施破解製約顧客滿意的因素,從而實現企業的長遠髮展.
고객시기업리윤적래원,고객만의시기업리윤득이장원적보장.당전,아국인력자원외포복무기업고객만의도보편교저,엄중제약료기업적발전.제약인력자원외포복무기업고객만의적주요인소유내부원공만의도저、기업품패영향력약화은성교역성본풍험고등.외포복무기업수이고객위도향,통과고주품패건설、기업품패건설화표준화건설등조시파해제약고객만의적인소,종이실현기업적장원발전.
The customer is the source of companies' profits. Customers' satisfaction is the security of the profits of companies'long-term development. At present,customers'satisfaction is generally low in companies of human resources outsourcing services in China,and it severely restricts the development of enterprises. The main factors restricting satisfaction of customers in companies of human resources outsourcing services include internal staffs'low satisfaction,weak influence of enterprises'brand,high risk of implicit transaction costs and so on. Outsourcing companies should be customer-oriented and achieve companies'long-term development through employer brand building,companies'brand building and standardization of services.
