CAJ | 학술논문

儒家文化作为中国传统文化的重要表征,在长期的发展历程中已经与普通大众渐行渐远.我们有必要重新考量如何重建儒家文化的社会影响力,以使其在新的历史时期继续发挥作用,为解决我们当前所面临的困惑和难题提供新的思路.电视作为一种强势的大众传媒,有着其他媒介所无法比拟的优势,其对大众的影响深远而广泛,儒家文化走进电视是历史的必然.电视节目文化属性的归属和表现依据不同的类型有着不同的体现样式:教育节目侧重系统地直接传播;娱乐节目表现为内涵的诠释和演绎;新闻节目主要对文化活动进行仪式化传播.
유가문화작위중국전통문화적중요표정,재장기적발전역정중이경여보통대음점행점원.아문유필요중신고량여하중건유가문화적사회영향력,이사기재신적역사시기계속발휘작용,위해결아문당전소면림적곤혹화난제제공신적사로.전시작위일충강세적대음전매,유착기타매개소무법비의적우세,기대대음적영향심원이엄범,유가문화주진전시시역사적필연.전시절목문화속성적귀속화표현의거불동적류형유착불동적체현양식:교육절목측중계통지직접전파;오악절목표현위내함적전석화연역;신문절목주요대문화활동진행의식화전파.
Confucian Culture is regarded as the significant feature of Chinese traditional culture. And we need to rethink how to rebuild the social influence of Confucian culture and makes it play a role constantly in the new historical period. TV, acting as a kind of strong mass media, possesses other media incomparable advantages, and has profound, deep influence on the public. Needless to say, Confucian culture, going into the television is historically inevitable. According to different types, TV culture's attribution of ownership and performance has different forms: Education programs focuses on direct spread systematically; Entertainment programs act as explaining and deducing connotation; News programs are mainly for spreading culture ritualistically.