CAJ | 학술논문

文中将港口拥挤（垂直差异化）与Hotelling模型（水平差异化）有机结合，在假定顾客均匀分布的情况下，通过Hotelling模型进行市场划分，运用Nash均衡求得港口均衡定价策略。结果表明：港口的投资水平越高，港口吞吐能力越高，港口价格以及腹地市场都会增加，港口利润也会随之提升。
문중장항구옹제（수직차이화）여Hotelling모형（수평차이화）유궤결합，재가정고객균균분포적정황하，통과Hotelling모형진행시장화분，운용Nash균형구득항구균형정개책략。결과표명：항구적투자수평월고，항구탄토능력월고，항구개격이급복지시장도회증가，항구리윤야회수지제승。
In this paper,we consider port pricing model in combination port congestion (vertical differentiation)with Hotelling model (horizontal differentiation ).Under the mild assumption,that is,customers' distribution following uniform distribution,the equilibrium pricing strategies of ports are accurately characterized by Nash equilibrium.The results show that,the higher investment level of the ports incurs the higher capacity of the ports as well as marketing share,and thus the profit of the port increases.