衡阳师范学院学报
衡暘師範學院學報
형양사범학원학보
Journal of Hengyang Normal University
2015年
5期
126-128
,共3页
新媒体%报纸时评专栏%应对策略
新媒體%報紙時評專欄%應對策略
신매체%보지시평전란%응대책략
new media%newspaper column of commentary on current events%coping strategies
当前报纸媒体面对的极为尴尬的局面是:阵地还在,受众却在大量流失。相应的是,报纸时评专栏的发展更是荆棘密布。如何在网络和“两微一端”等新媒体重压下让报纸时评专栏再现生机,文章认为要在两方面做出重大的变革。一是强化和拓展报纸时评专栏应对困境的内在潜力;二是对外筹谋报纸时评专栏适应新常态的媒介融合发展新举措。
噹前報紙媒體麵對的極為尷尬的跼麵是:陣地還在,受衆卻在大量流失。相應的是,報紙時評專欄的髮展更是荊棘密佈。如何在網絡和“兩微一耑”等新媒體重壓下讓報紙時評專欄再現生機,文章認為要在兩方麵做齣重大的變革。一是彊化和拓展報紙時評專欄應對睏境的內在潛力;二是對外籌謀報紙時評專欄適應新常態的媒介融閤髮展新舉措。
당전보지매체면대적겁위감개적국면시:진지환재,수음각재대량류실。상응적시,보지시평전란적발전경시형극밀포。여하재망락화“량미일단”등신매체중압하양보지시평전란재현생궤,문장인위요재량방면주출중대적변혁。일시강화화탁전보지시평전란응대곤경적내재잠력;이시대외주모보지시평전란괄응신상태적매개융합발전신거조。
urrently,newspaper is facing a very embarrassing situation.The position is there,but the audience is losing greatly. Correspondingly,the development of the newspaper column of commentary on current events is covered with more thorns. How to let the newspaper column of commentary on current events reappearance the vitality? The paper thought that we should make great changes in two aspects.First,the inherent potential of the dilemmas of the newspaper column of commentary on current events should be strengthened and expanded.Second,the external newspaper column of commentary on current events should be built to adapt the new countermeasures of the media melting development in the new normal.