CAJ | 학술논문

在制造业服务化的总体趋势下，处于装备制造产业链中低层、数量众多的配套型企业如何定位、改善和开拓其服务，是制造业服务化需要研究的重要课题，其中涉及服务价值评估和服务策略等关键问题。但是，目前国内外关于服务价值评估和服务策略的研究大多是侧重于整机企业与终端客户（B2C或C2B）的。本论文将研究配套厂与整机厂（B2B）的服务策略方法，运用价值分析理论和网络分析法建立服务价值模型，为配套厂的服务策略定位和服务创新提供一种科学思路。
재제조업복무화적총체추세하，처우장비제조산업련중저층、수량음다적배투형기업여하정위、개선화개탁기복무，시제조업복무화수요연구적중요과제，기중섭급복무개치평고화복무책략등관건문제。단시，목전국내외관우복무개치평고화복무책략적연구대다시측중우정궤기업여종단객호（B2C혹C2B）적。본논문장연구배투엄여정궤엄（B2B）적복무책략방법，운용개치분석이론화망락분석법건립복무개치모형，위배투엄적복무책략정위화복무창신제공일충과학사로。
Studying the supporting enterprises, which are the middle-low class in the industry chain of equipment manufacturing, is an important research topic. It is interesting to analyze, in the process of manufacturing servitization, how these large amount of enterprises orient, improve and exploit their services. Specifically, the value assessment of service and service strategy are of the interest. However, we notice that, in the literature, researches of the value and strategy of service mainly concern the whole-machine enterprises and terminal customers (B2C or C2B). In this paper, we will study the service strategy of the auxiliary plant and the whole plant (B2B),and establish the service value model using the value analysis theory and the network analysis method.Finally, to provide a reasonable service suggestion to supporting enterprises.