山东理工大学学报（社会科学版）
山東理工大學學報（社會科學版）
산동리공대학학보（사회과학판）
Journal of Shandong University of Technology (Social Sciences Edition)
2015年
5期
54-59
,共6页
数字出版物%传统出版物%选题策划
數字齣版物%傳統齣版物%選題策劃
수자출판물%전통출판물%선제책화
digital publications%traditional publications%topic planning strategy
传统与数字出版物在选题策划方面，存在巨大差异：前者几乎是内容层面的策划，后者必须高度重视技术层面的策划；前者几乎只局限于单一媒体形态，后者往往覆盖全媒体；前者经常遭遇印数（或发行量，或销量）压力，后者面临的复制、发行和销售压力大为减轻；前者难以满足个性化需求，后者可以提供真正的个性化服务；前者主体简单明了，后者主体多元复杂。
傳統與數字齣版物在選題策劃方麵，存在巨大差異：前者幾乎是內容層麵的策劃，後者必鬚高度重視技術層麵的策劃；前者幾乎隻跼限于單一媒體形態，後者往往覆蓋全媒體；前者經常遭遇印數（或髮行量，或銷量）壓力，後者麵臨的複製、髮行和銷售壓力大為減輕；前者難以滿足箇性化需求，後者可以提供真正的箇性化服務；前者主體簡單明瞭，後者主體多元複雜。
전통여수자출판물재선제책화방면，존재거대차이：전자궤호시내용층면적책화，후자필수고도중시기술층면적책화；전자궤호지국한우단일매체형태，후자왕왕복개전매체；전자경상조우인수（혹발행량，혹소량）압력，후자면림적복제、발행화소수압력대위감경；전자난이만족개성화수구，후자가이제공진정적개성화복무；전자주체간단명료，후자주체다원복잡。
Traditional publications and digital publications differ greatly in topic planning strategies .The former almost concentrates on content level , while the latter attaches greater importance to technical aspects;the former is largely confined to a single form of media , while the latter often covers all media;the former of-ten encounters print scale (or circulation, or sales) problems, while the latter faces less pressure in copying, distribution and promotion;the former finds it difficult to meet individual demand , while the latter can provide a truly personalized service;the main body of the former is simple and clear , while that of the latter is diverse and complex .
