CAJ | 학술논문

农业众筹是依托互联网众筹平台，直接实现生产者与投资者（消费者）的双向互动，将众人对项目的小额投资联结到一起所形成的新型农业融资方式。与传统农业融资和经营模式相比，农业众筹在实现供求互动、解决融资难题、缩短流通链条、降低农业风险等方面具有明显的优势。我国农业众筹尚处于起步和探索阶段，存在市场认知度低、运营成本高、农产品安全难以保障等问题，以及生产、金融、信用等方面的风险。通过对农业众筹优势、风险与发展瓶颈的分析，提出我国农业众筹发展的思路，一是提高认知度，增强信任感，培育农业众筹市场；二是探索众筹模式，降低运营成本，保障产品安全；三是加强众筹项目扶持与运营监管，降低众筹风险。
농업음주시의탁호련망음주평태，직접실현생산자여투자자（소비자）적쌍향호동，장음인대항목적소액투자련결도일기소형성적신형농업융자방식。여전통농업융자화경영모식상비，농업음주재실현공구호동、해결융자난제、축단류통련조、강저농업풍험등방면구유명현적우세。아국농업음주상처우기보화탐색계단，존재시장인지도저、운영성본고、농산품안전난이보장등문제，이급생산、금융、신용등방면적풍험。통과대농업음주우세、풍험여발전병경적분석，제출아국농업음주발전적사로，일시제고인지도，증강신임감，배육농업음주시장；이시탐색음주모식，강저운영성본，보장산품안전；삼시가강음주항목부지여운영감관，강저음주풍험。
Agriculture crowdfunding,relying on the crowdfunding platform on the Internet,realizes the directly bidirectional interaction between producers and investors (consumers),and comes to be a new agricultural financing way by uniting small amount of money people invest in the projects together. Compared with the traditional agricultural financing and management pattern,agriculture crowdfunding has obvious advantages in realizing the interaction of supply and demand,solving the financing problem,shortening the circulation chain and reducing the agricultural risk. The agriculture crowdfunding in China is still at the preliminary and exploratory stage of development associated with low market recognition,high operating cost,no guarantee for agricultural products security,and risk for production,finance,credit risk. Based on the analysis of agriculture crowdfunding's advantages,risks,and development bottleneck,strategies for Chinese agriculture crowdfunding were proposed, which included (1 ) raising awareness, enhancing trust and fostering professional market of agriculture crowdfunding;(2 )exploring the crowdfunding pattern,and reducing operating costs and ensuring the safety of agricultural products;(3)strengthening project support and the operational supervision to reduce the crowdfunding risks.