CAJ | 학술논문

出口跨境B2 C是跨境电子商务发展的新热点，出口跨境B2 C经营者在运营中面临远距离和经验等诸多难题。电子商务代运营可以服务模式、整合模式和代理模式等不同模式来推动出口跨境B2 C业务的发展，在模式具体运作中面临核心竞争力尚未形成、定位和发展模式不清晰、跨国经营、国际物流和供应链管理等问题。解决上述问题，我国电子商务代运营商需要围绕消费者和卖方的核心利益点构建起核心竞争优势、结合目标市场及产品特征进行准确定位、依托资源整合和方案优化实现国际供应链管理，并注重现有海淘人才引入和培养，实现自身发展的同时推动出口跨境B2 C的发展。
출구과경B2 C시과경전자상무발전적신열점，출구과경B2 C경영자재운영중면림원거리화경험등제다난제。전자상무대운영가이복무모식、정합모식화대리모식등불동모식래추동출구과경B2 C업무적발전，재모식구체운작중면림핵심경쟁력상미형성、정위화발전모식불청석、과국경영、국제물류화공응련관리등문제。해결상술문제，아국전자상무대운영상수요위요소비자화매방적핵심이익점구건기핵심경쟁우세、결합목표시장급산품특정진행준학정위、의탁자원정합화방안우화실현국제공응련관리，병주중현유해도인재인입화배양，실현자신발전적동시추동출구과경B2 C적발전。
The E-commerce agency-operation service applied in the cross-border B2C can push the growth of Chinese export trade,whose mode include service model,integration model and agent model.But during the ap-plication,the E -commerce agency -operation service provider faces many problems,such as:weak compe-tence,indistinct position and development model,poor ability of international logistics and supply chain manage-ment,as well as international operation.In order to achieve better development and gain more benefit,the E -commerce agency-operation service provider must build its core competition advantage upon the core benefit that counterpoised consumer and sellers,accurately position with the matrix of target market and products,optimize its international supply management through the integration of logistics resource and the improvement of proposals, employ and train the cross-border E-commerce talent.