CAJ | 학술논문

民族乡村旅游中的文化商业化被学界视为一种普遍现象而受到广泛关注，但缺乏从微观层面的主客文化互动与冲突视角阐释这一现象产生的内在逻辑。通过运用符号互动论关于角色与角色冲突的相关理论，以云南大理鹤庆县新华村的民族舞台表演为研究对象，认为当地社区在舞台设计、展演形式和节目内容中存在民族文化的传统性与商业化之间的冲突，这些冲突反映出东道主在文化展演的微观互动过程中的二难困境。关注这些困境与冲突有利于从微观层面挖掘民族传统文化走向商业化的内在机理与逻辑。
민족향촌여유중적문화상업화피학계시위일충보편현상이수도엄범관주，단결핍종미관층면적주객문화호동여충돌시각천석저일현상산생적내재라집。통과운용부호호동론관우각색여각색충돌적상관이론，이운남대리학경현신화촌적민족무태표연위연구대상，인위당지사구재무태설계、전연형식화절목내용중존재민족문화적전통성여상업화지간적충돌，저사충돌반영출동도주재문화전연적미관호동과정중적이난곤경。관주저사곤경여충돌유리우종미관층면알굴민족전통문화주향상업화적내재궤리여라집。
The cultural commercialization in ethnic rural tourism is regarded as an inevitable trend and has at-tracted widespread attention,but the internal logic of this phenomenon is rarely discussed from the micro-level per-spective of cultural interaction between the local residents and tourists.This paper,by taking the theory of role and role conflict from the symbolic interactionism as the guide and the ethnic stage performance in Xinhua Village, Dali,Yunnan as the research object,shows that the conflicts between the tradition-maintaining and commercializa-tion of ethnic culture exist in the performance stage designing,performance form and program schedule,and these conflicts reflect the locals’dilemma existing in the process of cultural performance and interaction.Exploring the intra-role conflicts of local residents in culture performance can help to reveal the internal mechanism and logic of commercialization of ethnic culture from the micro-level.