CAJ | 학술논문

上海地区酒店竞争日趋白热化，酒店生存与发展面临严峻挑战。本文基于项目投资的财务评估理论，以A酒店为例，从建设投资估算、利润估算、盈利估算角度对浙江世贸君澜酒店有限公司投资的A酒店的管理建设进行财务估算分析，这对财务评估体系在国内的发展运用具有一定的借鉴价值。
상해지구주점경쟁일추백열화，주점생존여발전면림엄준도전。본문기우항목투자적재무평고이론，이A주점위례，종건설투자고산、리윤고산、영리고산각도대절강세무군란주점유한공사투자적A주점적관리건설진행재무고산분석，저대재무평고체계재국내적발전운용구유일정적차감개치。
With ever-increasing competition, many hotels in Shanghai face the challenges of surviving and developing. Based on the financial evaluation theory of project investment, the paper makes a financial evaluation of management and construction of Hotel A invested by Zhejiang Narada Grand Hotel based on estimation of construction investment, profit and gains. The study is a kind of reference to the application and development of the financial assessment system in domestic use.