佳木斯职业学院学报
佳木斯職業學院學報
가목사직업학원학보
Journal of Juamjusi Education Institute
2015年
11期
470-471,473
,共3页
绿色消费%制约因素%DEMATEL方法
綠色消費%製約因素%DEMATEL方法
록색소비%제약인소%DEMATEL방법
green consumption%restricting factors%DEMATEL method
绿色消费是我国生态文明建设的基本要求.如何推进绿色消费是现实中极为关注而理论上亟待解决的难题.本文从市场需求、消费意识、消费价格、企业生产、消费环境五个维度构建绿色消费的影响因素体系,采用DEMATEL方法研究绿色消费的制约因素.有鉴于此,政府应着力于制定绿色消费政策拉动市场需求,改善绿色消费环境.
綠色消費是我國生態文明建設的基本要求.如何推進綠色消費是現實中極為關註而理論上亟待解決的難題.本文從市場需求、消費意識、消費價格、企業生產、消費環境五箇維度構建綠色消費的影響因素體繫,採用DEMATEL方法研究綠色消費的製約因素.有鑒于此,政府應著力于製定綠色消費政策拉動市場需求,改善綠色消費環境.
록색소비시아국생태문명건설적기본요구.여하추진록색소비시현실중겁위관주이이론상극대해결적난제.본문종시장수구、소비의식、소비개격、기업생산、소비배경오개유도구건록색소비적영향인소체계,채용DEMATEL방법연구록색소비적제약인소.유감우차,정부응착력우제정록색소비정책랍동시장수구,개선록색소비배경.
The green consumption is the basic requirement of ecological civilization construction in our country. How to promote green consumption is a difficult problem to be solved. In this paper, from the market demand, consumer consciousness, consumer prices five dimensions, enterprise production, consumption environment, build system of the influence factors of green consumption, using DEMATEL method to study the factors of the green consumption. For this reason, the government should focus on green consumption policy driven by market demand, improve the environment of green consumption.
