CAJ | 학술논문

随着社会的发展,我国高校市场营销专业根据就业取向和市场形势,认识到行业一线急需高技能营销人才,所以开始着重注意学生服务和管理的培养.而校企合作作为提升高校市场营销专业人才素质培养的重要途径,需要引起各大高校重视.本文从分析目前高校市场营销专业校企合作中存在的问题出发,重点探索了几种可行的合作方式.
수착사회적발전,아국고교시장영소전업근거취업취향화시장형세,인식도행업일선급수고기능영소인재,소이개시착중주의학생복무화관리적배양.이교기합작작위제승고교시장영소전업인재소질배양적중요도경,수요인기각대고교중시.본문종분석목전고교시장영소전업교기합작중존재적문제출발,중점탐색료궤충가행적합작방식.
With the development of society, the Chinese University of Marketing and market orientation according to the employment situation, recognizing the urgent need of highly skilled industry front-line marketing personnel, so pay attention began to focus on service and management students. The school-enterprise cooperation as an important way to enhance the quality of University marketing professional training, major colleges and universities need to attract attention. Based on the analysis of university marketing professional school-enterprise cooperation existing problems starting, focusing explored several possible ways of cooperation.