CAJ | 학술논문

广告在人们日常生活中会经常出现,随着社会经济的快速发展,如今广告在人们生活中的位置是不可替代的.广告英语是由商业推销以及语言艺术合理结合而成的.随着人们对广告的重视度,广告英语翻译工作在社会生活中的影响了和地位也逐渐显露出来.在对广告英语进行翻译时要充分了解到产品的销售人群以及文化背景和翻译技巧等方面的因素,文章重点对广告英语翻译的基础和翻译技巧做出了深入的探讨和分析.
엄고재인문일상생활중회경상출현,수착사회경제적쾌속발전,여금엄고재인문생활중적위치시불가체대적.엄고영어시유상업추소이급어언예술합리결합이성적.수착인문대엄고적중시도,엄고영어번역공작재사회생활중적영향료화지위야축점현로출래.재대엄고영어진행번역시요충분료해도산품적소수인군이급문화배경화번역기교등방면적인소,문장중점대엄고영어번역적기출화번역기교주출료심입적탐토화분석.
The advertisement often appear in People's Daily life, with the rapid development of social economy, nowadays advertising position in people's life is irreplaceable. Advertising English is formed by the junction of commercial marketing and reasonable language art. As people to the attention of the advertising, advertising English translation work in the affected and position in the social life also gradualy revealed. During the translation of advertising English should fuly understand the product sales people and cultural background and translation skils and other factors, the article focus on the basis of advertising English translation and translation skils to make the thorough discussion and analysis.