CAJ | 학술논문

为了对旅客航班延误险的购买行为进行量化分析,采用问卷调查的方式,得到了旅客特征数据和相应的偏好数据;基于二元Logit的理论和方法,构建旅客航班延误险购买行为模型,进行参数标定和分析,研究结果表明旅客的延误经历、航班延误险理赔手续容易度以及延误险价格对旅客航班延误险购买行为影响最为显著.应用所建模型对旅客购买行为进行预测并将预测结果与观测值对比,表明所选因素能够很好地解释旅客对航班延误险的购买偏好. 同时,结合分析结果,为相关部门制定经营战略提出相应建议.
위료대여객항반연오험적구매행위진행양화분석,채용문권조사적방식,득도료여객특정수거화상응적편호수거;기우이원Logit적이론화방법,구건여객항반연오험구매행위모형,진행삼수표정화분석,연구결과표명여객적연오경력、항반연오험리배수속용역도이급연오험개격대여객항반연오험구매행위영향최위현저.응용소건모형대여객구매행위진행예측병장예측결과여관측치대비,표명소선인소능구흔호지해석여객대항반연오험적구매편호. 동시,결합분석결과,위상관부문제정경영전략제출상응건의.
In order to make quantitative analysis of passengers' flight delay insurance purchase behavior, this study collected passengers' characteristics and preference data through questionnaire survey. It established the model of passengers' flight delays purchase behavior and analyzed the model parameters based on the theory and method of binary Logit model. Results indicate that passengers ' delay experience, the ease of insurance claims and insurance price are the most significant factors for passengers' purchasing behavior. As passengers' choice behavior is forecast with the model and results are compared, experimental results indicate that the se-lected factors can be used to explain passengers' purchase preference successfully. Meanwhile, the analysis re-sults may give corresponding suggestions for the business strategy of relevant departments.