科教导刊
科教導刊
과교도간
The Guide of Science & Education
2015年
29期
154-156
,共3页
李婧%林婧%刘静波%刘海滨
李婧%林婧%劉靜波%劉海濱
리청%림청%류정파%류해빈
台湾民宿%农家乐%乡村旅游%家庭旅馆%休闲农业
檯灣民宿%農傢樂%鄉村旅遊%傢庭旅館%休閒農業
태만민숙%농가악%향촌여유%가정려관%휴한농업
B&B Industry in Taiwan%farmhouse%rural tourism%family Inn%Leisure Agriculture
台湾民宿业历经30年发展已然成为台湾影响世界的国际旅游品牌,而以大陆"农家乐"为代表的民宿业经营紊乱,产品单一,无法满足目标顾客期望,已经到了亟需转型阶段.本文以剖析台湾民宿业发展作为基准,分析优势和劣势,期望对中国民宿业的发展贡献绵薄之力.
檯灣民宿業歷經30年髮展已然成為檯灣影響世界的國際旅遊品牌,而以大陸"農傢樂"為代錶的民宿業經營紊亂,產品單一,無法滿足目標顧客期望,已經到瞭亟需轉型階段.本文以剖析檯灣民宿業髮展作為基準,分析優勢和劣勢,期望對中國民宿業的髮展貢獻綿薄之力.
태만민숙업력경30년발전이연성위태만영향세계적국제여유품패,이이대륙"농가악"위대표적민숙업경영문란,산품단일,무법만족목표고객기망,이경도료극수전형계단.본문이부석태만민숙업발전작위기준,분석우세화열세,기망대중국민숙업적발전공헌면박지력.
Taiwan Bed and Breakfast industry after 30 years of development has become Taiwan's influence of international tourism brand in the world, and to the mainland,"farmhouse"to represent the Bed and Breakfast business operators disorders, a single product can not meet the target customer expectations, we have come to a much-needed restructuring. This paper analyzes and Breakfast industry development of Taiwan as a benchmark to analyze the advantages and disadvantages, it is desirable contribution to the development of China's modest bed and breakfast business.