商业经济
商業經濟
상업경제
Business Economy
2015年
9期
74-76,162
,共4页
海南%医疗旅游%问题%对策
海南%醫療旅遊%問題%對策
해남%의료여유%문제%대책
Hainan%medical tourism%problem%countermeasures
海南作为我国的唯一的热带海岛省份和国际旅游岛,区位优势和自然条件得天独厚,成为发展医疗旅游的理想地区,发展潜力巨大,发展前景广阔.但依然存在产业战略地位不明、医疗技术水平落后、医疗旅游人才匮乏、配套服务水平不高、品牌形象打造乏力、部门协调机制缺失等不可忽视的问题和劣势.需要采取明确产业战略地位、提高医疗技术水平、培养引进专业人才、提高配套服务水平、实施品牌形象战略、建立部门协调机制等策略,促进海南医疗旅游的发展.
海南作為我國的唯一的熱帶海島省份和國際旅遊島,區位優勢和自然條件得天獨厚,成為髮展醫療旅遊的理想地區,髮展潛力巨大,髮展前景廣闊.但依然存在產業戰略地位不明、醫療技術水平落後、醫療旅遊人纔匱乏、配套服務水平不高、品牌形象打造乏力、部門協調機製缺失等不可忽視的問題和劣勢.需要採取明確產業戰略地位、提高醫療技術水平、培養引進專業人纔、提高配套服務水平、實施品牌形象戰略、建立部門協調機製等策略,促進海南醫療旅遊的髮展.
해남작위아국적유일적열대해도성빈화국제여유도,구위우세화자연조건득천독후,성위발전의료여유적이상지구,발전잠력거대,발전전경엄활.단의연존재산업전략지위불명、의료기술수평락후、의료여유인재궤핍、배투복무수평불고、품패형상타조핍력、부문협조궤제결실등불가홀시적문제화열세.수요채취명학산업전략지위、제고의료기술수평、배양인진전업인재、제고배투복무수평、실시품패형상전략、건립부문협조궤제등책략,촉진해남의료여유적발전.
As the only tropical island province in China and the international tourism island, Hainan has location advantages and unique natural conditions. Therefore, Hainan has become the ideal area for medical tourism development, and has tremendous development potential and broad prospects. But there are weaknesses in terms of unclear industry strategic position, backward medical technology level, lack of talents, low supporting service level, weak brand image building and deficient department coordination mechanism. The government should take a clear industry strategic position, improve the level of medical technology, cultivate and introduce professional talents, enhance the level of service, implement the strategy of brand image, and set up the department coordination mechanism.
