CAJ | 학술논문

叙事设计就是强调作品在满足基本功能的前提下,要能准确表达出一定的文化内涵,从而唤起受众的情感反应并获得富于变化的精神体验.运用叙事设计方法探讨鼓浪屿家庭旅馆空间装饰的构建策略,分析了空间装饰叙事设计要素和原则,并从空间装饰的叙事主题、叙事结构及叙事聚焦等方面提出具体的构建策略.叙事设计有利于鼓浪屿家庭旅馆空间装饰从对"物"的设计转向"事"的设计,明确空间装饰的文化指向,实现受众对空间装饰从"看"到"悟"的升华;同时,叙事设计还能避免空间装饰完全沦为商业消费符号的堆砌,重视从鼓浪屿老建筑特有的文化信息和场所精神中寻找空间装饰的创意构想,塑造地域化的鼓浪屿家庭旅馆品牌形象.
서사설계취시강조작품재만족기본공능적전제하,요능준학표체출일정적문화내함,종이환기수음적정감반응병획득부우변화적정신체험.운용서사설계방법탐토고랑서가정려관공간장식적구건책략,분석료공간장식서사설계요소화원칙,병종공간장식적서사주제、서사결구급서사취초등방면제출구체적구건책략.서사설계유리우고랑서가정려관공간장식종대"물"적설계전향"사"적설계,명학공간장식적문화지향,실현수음대공간장식종"간"도"오"적승화;동시,서사설계환능피면공간장식완전륜위상업소비부호적퇴체,중시종고랑서로건축특유적문화신식화장소정신중심조공간장식적창의구상,소조지역화적고랑서가정려관품패형상.
The narrative design emphasizes that on the premise to meet the basic functional need, the design should accurately express a certain cultural connotation, so as to arouse the audience's emotional reactions and assure the changeable spiritual experience. From the perspective of narrative design, the paper explores the constructive strategy of the spatial decoration in Gulangyu family inns, analyzes the elements and principles of narrative design, and puts forward the practical strategies in the spatial decoration in the aspects of narrative theme, narrative structure and narrative perspective. It is believed that the application of the narrative design can be beneficial to the spatial decoration of Gulangyu family inns, especially in the design to convert the "objects" into "things" with the view to sublimate audience' experience from "looking" to "understanding", Besides, the narrative design is helpful to avoid loading the spatial decoration with commercial consumption symbols, when stressing on searching creative ideas from unique images and cultural sites of those ancient buildings in Gulanyu, and building a vernacular brand image of Gulangyu family inns.